I been trying to improve the discoverability of my blogs and websites by trying to understand SEARCH ENGINE OPTIMISATION (SEO).
I've read lots of the advice websites and blogposts and found that there seems to be agreement that links should flow naturally within the text so I'm going to practise that. Apparently the links should feature the key words of the post as well but still remain natural. Still haven't got the hang of this: I write what I want to say and then look and see if I've used any key-words. Wrong, wrong, wrong. You're supposed to do the very opposite.
Another thing: you have to have good content if you want the search engine spiders to like your post and push it up the page rankings. Er - well yes - I would have thought that went without saying. But who decides what is "good"? What criteria do they use?
And links too from social media are very important to show the spiders that people are interested in your website or blog. If you've read this far you must be a bit interested in what I'm writing even if you're completely gob-smacked at my lack of knowledge of this SEO phenomena. So could you tweet it please by clicking on the button at the bottom of the page and follow me on Twitter @spurwing_
To summarise what I've learned so far:
To improve the SEO for your website or Blog you need to have
- · Amazing content
- · Links to social media
- · Backlinks to your own pages
- · Backlinks to pages that rank higher than yours
- · Backlinks that occur naturally in your text.
Remember: If at first you don't succeed, try and try again.
If the saying worked for Robert the Bruce and his spiders I'm sure it will work for Internet spiders too.
Thanks for reading.